Do you want FREE and targeted Google traffic?
Video is the best way to get long-term and free targeted traffic from Google. However, having a video alone has very minimum effect unless your video is ranking on the first page of Google for many high-traffic keywords.
Video marketing is using videos to promote and market your product or service. You can use video in marketing to achieve several business goals such as:
- raise brand awareness
- create user engagement
- attract new customers
- drive sales
The most effective marketing video type for local business is Sale and discounts promo videos. They are videos that advertise a sale or limited time offer. It is the easiest way to draw attention to your product or service simply because everyone loves a discount. Sale and discounts promo videos always have a high conversions rate.
Promo videos work best when timed with major shopping dates like Christmas, Black Friday, Mother’s Day, Valentine’s Day, etc. Discount videos also work amazingly when promoting your weekend specials. For example, weekend dinner specials, weekend hair coloring specials, etc.
Sale videos are most successful when it is simple, clear, embedded with a discount, a strong Call-To-Action message, a time limitation along with a sense of urgency. For examples, ‘Don’t miss out’, ‘Shop early for best selection’, ‘Offers end this Sunday’, ‘Limited quality’, ‘Limited time offer’, etc.
Plan and research before creating your marketing video:
1 – Know your audience
Certainly, the perfect audience varies per business. In general, audience refers to the customer who is the best fit for your offer. Defining your target audience helps you understand who you are talking to and what they are interested in.
Knowing who you are marketing to is the key to a successful marketing campaign. If your video presentation hits exactly where they need to be scratched, you will win yourself a loyal tribe of followers.
If you run a restaurant, you should know that everybody needs to eat and people normally eat 2 to 3 meals a day. You should realize that your customers would expect fresh and tasty foods at affordable prices. Customers also expect fast, friendly, attentive services, and weekend specials at discounted prices.
2 – Set campaign goals
Video marketing is one of the most leverageable growth opportunities for businesses which reply on repeated customers like boutiques, grocery, pizza shops, hair and beauty salons, etc.
If you are a salon owner, you can create video promoting your weekend specials on hairstyling or manicure and pedicure services. If you are a real estate agent, you can promo your new listings or upcoming open house. For a restaurant, you can use videos to promo:
- The menu
- Weekend specials
- Favorite dishes
- Specialty drinks
- Upcoming events
- Dishes as they are being prepared
- Bars and outdoor patio
- Restaurant staffs and atmosphere
Big Tip – Never exclude your staffs
Your staffs are the backend heroes of your business. Your restaurant’s staff are an indispensable part of what makes it tick. However, guests rarely, if ever, get to know the people who prepare their delicious meals, wait on their table, or greet them as they arrive. Customers want and expect exceptional customer service when they go to a restaurant.
By watching your videos, customers can learn about staff and how they feel about their jobs. If your employees are happy and enjoy their jobs, customers will be more likely to trust that they will have positive interaction with your staff. They will look forward to being served by engaging employees who are passionate about quality food and service.
Restaurant videography should show off your staff’s personalities, including their:
- Career history
- Favorite cuisines and dishes
- Culinary inspirations
- Foodie tips and fun events
3 – Your promo video must be of good quality, simple, short and sweet
Your marketing video must strongly appeal to customers’ senses. If they like what they see, it certainly will influence their dining decisions.
Again, give your customers what they want. For a restaurant, you offer fresh tasty foods at affordable or discounted prices. For a beauty salon, you offer amazing celeb hairstyling services at affordable or discounted prices.
Relevance is not enough if your content cannot hook and keep your audience engaged. That is why it is important to use videos to showcase your amazing offers and engage with your audience. In addition, offer weekly special discounts to entice them to keep coming back.
Short, Sweet, and Informative
Keep your video short and sweet. Never fill your video with fluffy and useless content. People have short attention span and do not want to sift through your content looking for information.
Low quality videos kill everything. No one will give your video a second look.
Videos are great for SEO
Video is usually published on either YouTube or a social network. It is no secret that social media is a powerful marketing channel. With over 3 billion active monthly users across all platforms, social media is a marketing goldmine you just have to tap into.
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. Video marketing is one of the best ways to promote your brand online. It is an effective way to engage your website visitors as well as drive traffic to your site. Video is simply the future of marketing.
We offer video marketing services
Videos are an excellent way to drive targeted traffic to your offer. We can:
- add a promo video on your website, landing pages, or social media
- rank your marketing video on the first page of Google
- build your customer list
- drive targeted traffic to you business
For more information about our video marketing service, please contact us via our contact form or call us at 1-613-868-7893