Businesses with ecommerce presence actually survive during Covid-19 pandemics.
With more people than ever are working from home and spending more time indoor, consumers are resorting to online shopping. Facebook and Instagram recently offer Facebook Shop, IG Shop, and in-ad purchases to boost online shopping and grow their businesses. Companies are now counting on eCommerce.
Online shopping has become the new normal for most consumers. Experts predict this change is here to stay, even in a post-pandemic market. According to Statista, online sales will reach over $6.5 billion by 2023. Scott Kelliher, head of Brand Ads and Partnerships at eBay said, “We saw that consumers immediately shifted their online buying habits with roughly 75% of our consumers at eBay buying more items online”.
Why should local retailers join the world of eCommerce?
The reason is obvious. Consumers love shopping online for the sake of convenience, price comparison, and watch product reviews online. Online shopping will stay no matter if there is Covid-19 pandemics or not. Local retailers like shoe stores, lingerie stores, boutiques or even restaurants and beauty salons should get into ecommerce.
For example, restaurants can add online food ordering and delivery to their business. Hair salons can sell hair extensions by integrating an eCom system on their existing website. Shoe stores, lingerie stores, and boutiques can also ship their merchandises around the world.
An eCom store can increase revenue by reaching more customers globally and running your business 24/7 year round.
Online sales will continue growing and with it the competition
Ecommerce is a huge and extremely competitive industry. Although the number of online shoppers is increasing, acquiring a customer will be more expensive due to competition. Study has found that digital marketers invested heavily in paid search at the end of 2020. Increasing costs of acquisition new customers make retention more important than ever. Companies need to come up with the most cost-effective marketing strategies to reach more shoppers.
We offer eCom store solution
Our team can build a mobile friendly eCom store or integrate online shopping on your existing website. We leverage searcher’s intent to increase conversions through search monetization solutions that optimize search traffic, engage users, and boost revenue. Our marketing solution brings together Google search traffic, engagement, and monetization.
How do we do it?
We rank your promo video on the first page of Google and attract targeted viewers to subscribe to your customer database. We then use some of the most effective marketing strategies to bring your offer in front of all subscribers. Our marketing solution enables you to instantly alert all your subscribers about your offers at a flip of a switch. You can engage and communicate directly with your leads. When you have built trust with your audience and give them what they expect, they will become your repeat customers.
At Excellon Marketing, we are continually seeking the most cost effective ways to generate revenue for our clients. For more details, please contact us via the contact form on this website or call 1-613-868-7893