Before you invest time and money in marketing, you must have an offer to market. As a business owner, it is your responsibility to come up with that amazing offer that your customers would like.
Does your advertising message pass the 3-second test?
Consumers often have a very short attention span. A successful marketing message should have a very precise and appealing opening. Your prospects should know exactly what you offer in the first three seconds or less.
There are so many organizations especially startups invest too much time and money on logos and website appearance instead of focusing on marketing methods that grow their business. Your promotional effort should concentrate on creating an aligned promotion that can delight the audience and turn them into repeat customers.
How to sell effectively?
You need to put yourself in your audience’s shoes and bring an irresistible offer in front of the right people. The power of this technique is its targeted and strategic focus rather than the old-style branding programs that stress on promoting a brand and making an offer to a wide variety of prospects in the hope that somebody would buy. Therefore, focus on crafting a targeted offer with an enticing Call-To-Action.
Four vital steps to creating a successful promotional offer
1. Be familiar with your target market You must understand exactly how they live, what bothers them most, and what issues you can solve for them. You should create an “Audience Avatar”.
What is an Audience Avatar?
It is a recap of the characteristics of your target prospects. It is a record which will become the foundation of all the things you do in marketing to them. When you understand your audience very well, you will certainly have a clear concept of what type of blog articles your target market enjoys. It will make creating your web content and creating your product or services like a breeze. When they trust you, they certainly will buy from you.
2. Clarify your promotional offer
Your marketing deal must be clear to your target market. However, focus on the advantages and keep a certain level of curiosity.
- What product or services are you providing?
- What is the solution you are providing your prospects?
- What are the advantages, i.e. how will your offer make a difference in their lives?
- Is your offer explained in terms which your audience would understand?
- Is your offer easy to use and with no learning curve?
3. Create a sales funnel with Call-To-Action (CTA)
Put yourself in your audience’s shoes and ask yourself if you would buy the offer yourself. Are the emails or other ad contents written in appealing language and easy to understand?
Each upsell of the sales funnel must focus on your audience’s pain point and address the benefits of your offer. Make your CTA compelling and irresistible by providing incentive and limited-time discount.
In a survey research, 45 percent of women state that they do not bother enter a store unless they see a price markdown of 40 percent or more. About 4 out of 10 customers are willing to visit another shop and find the same product for less.
4. What is your strategy to build your like and trust?
Individuals buy from people they know, like, and trust. Do you have a strategy to build your reputation with your target market? How do you bring your product out there?
There are 2 methods.
Although social media works, the most effective method to know more about your target market is to actually meet them face-to-face. It could appear old fashion but it is an amazing way to reach your prospects. How to do it? It really depends on who your audience is and where they hang out. You must learn where they socialize and create opportunities to connect with them. For examples, local Meet Up Groups, local women’s groups, Chamber of Commerce, or people in your personal circle.
B) – Virtually If you wish to take advantage of the internet, you still need to recognize who your audience is and which social platform they are hanging around. You can consider Facebook, YouTube, Pinterest, Instagram, and LinkedIn.