What is SEO and Why is it Important?
Seo is the procedure of ranking web pages and their content to be easily discovered by users looking for search terms related to your website. The term SEO describes the process of making web pages easier for search engine indexing software, known as “spiders,” to discover your site.
While the principle of SEO is relatively simple, many beginners may have many questions like:
How do you optimize your website for search engine?
Is SEO slow?
What is good SEO and bad SEO?
Can SEO bring you leads?
Why Should You Care About SEO?
Billions of searches are carried out online every day.
This indicates an enormous quantity of particular, high-intent traffic.
Lots of people look for particular products and services with the intent to buy something.
A search inquiry like “I wish to purchase car” shows clear buying intent.
These searches are known to have commercial intent.
Individuals are looking for products directly related to the merchandise of your company.
These represent a lot more chances to connect with those leads, address their concerns, fix their problems, and turn them into customers.
How To Drive Traffic from Search Engines?
It is important to keep in mind that Google is responsible for the majority of the search engine traffic in the world. This may differ from one industry to another, but it is most likely that Google is the dominant player in the search results.
How does Google identify which pages to return in response to what people search for?
How do you get all of this important traffic to your website?
Google’s algorithm is extremely complex
Google is looking for pages that contain high-quality, relevant information related to the searcher’s question.
Google’s algorithm identifies relevance by crawling your website’s content and evaluating whether that content relates to what the searcher is searching for based on the keywords.
Google explores a website’s link profile, i.e. the number and quality of other websites that link to a web page.
Additional ranking signals are being examined by Google’s algorithm to determine where a site will rank, such as:
How people engage with a website
There are numerous ranking factors that Google’s algorithm uses in response to searches, and Google is continuously upgrading and refining its algorithm to make sure that it delivers the best user experience.
Do people find the info they need and stay on the website, or do they leave and click on another link?
Do they just disregard your link and never ever click-through?
How is the site’s loading speed?
Is the website responsive?
Keyword Research and Keyword Targeting
The initial step in seo is to identify what you are searching for. This means recognizing the terms people are searching for. Search terms are refered as keywords.
There are several crucial factors to take into account when determining the keywords you wish to target on your website.
Keyword Search Volume
The very first factor to think about is the number of people are actually looking for a given keyword. The more people there are searching for a keyword, the larger the potential audience you can reach. Conversely, if nobody is searching for a keyword, there is no audience available to find your content through search.
A term might be frequently searched for, however that does not necessarily indicate that it is relevant to your potential customers. Keyword relevance is a crucial ranking signal.
Keywords with higher search volume can drive considerable quantities of traffic, however competition for top ranking spots can be intense.
Firstly, you need to understand who your potential customers are and what they are looking for. From there you need to understand:
What do they want?
What problem do they have?Who are your competitors?
When you have answered these concerns, you will have a list of possible keywords that will help you to find additional keyword ideas. Then you study these keywords and find out the search volume and keyword difficulty.If you have a website, you can use some of the keyword data to help you understand which keywords are driving traffic.
Identifying keyword competition can be a complex task. At a really high level, you require to understand the following:
How many links does the website get?
Are the links high quality?
What is On-Page Optimization for SEO
Once you have a keyword list, the next step is to add those keywords into your website’s content. Each web page should target a core keyword, along with many related keywords.
The following on-page elements should be considered when driving search engine traffic to your website:
The title tag is the single most important place to put your keyword. The title tag is what you can see on the web browser. The length of a title tag is from 55 to 60 characters.
The meta descriptions is like the ad copy of your website. Therefore, your meta description should have an engaging description of what your web page is about to entice visitors to click on it and drive more traffic to your website. Showing up in search results page is simply the initial step! You still require to get searchers to come to your site.
Good and Unique Content
Google has been favoring certain types of content. As you create the pages on your website, there are a couple of things to keep in mind:
There is no magic number in terms of word count. However, Google prefers longer and unique content.
Google always wants to deliver the best user experience and therefore user engagement of your web page is very important. You need to ensure that your web content is related to the searcher terms so thatvisitors will ikely to stay on your page and engage with your content. Make sure your web pages load fast and not too many popups.
Google also wants to see people share your web contents.Having large amounts of web pages but nobody share them will not make your web pages ranking high on Google.
An alt attribute is an HTML element that enables you to provide alternative information for an image if a user cannot see it. This also offers you another chance to help search engines understand what your page is about.
You do not want to “keyword stuff” on your web pages because Google does not like it at all.