What Is Keyword Research?
Keyword research is the procedure of finding and evaluating search terms that people enter into search engines with the objective of using that information for a specific function, often for SEO or marketing. Keyword research can reveal what questions people are searching, their ranking difficulty, and more.
Why Is Keyword Research important?
Keyword research tells you what questions and problems people are facing. With the right SEO tool, you can find out how popular those subjects are. By researching keywords that are getting a high volume of searches per month, you can identify and arrange your content into subjects that people are searching for.
You may already have a few keywords in mind that you want to rank for. These will be things like your products, services, or other topics that your website is targeting. You can enter those keywords into a keyword research tool to find monthly search volume and related keywords. During the keyword discovery stage, it can help you determine which keyword variations are most popular among searchers.
As soon as you enter in your seed keywords into a keyword research tool, you will begin to find other keywords.
For example, let us assume that a flower shop that promotes wedding events.
Typing “wedding” or “flower shop” into a keyword research tool, you may discover related terms like:
Wedding flower store
In the process of discovering keywords, you may realize that the search volume of those keywords varies a lot. While you definitely wish to target keywords that your audience is looking for, sometimes, it may be more beneficial to target terms with lower search volume due to the fact that they are far less competitive.
Since both high- and low-competition keywords can be advantageous for your website, finding out more about search volume can help you focus on keywords and select the ones that will provide your website SEO advantage.
Explore search volume
The greater the search volume for a keyword, the more work is needed to achieve higher rankings. This is often described as keyword difficulty. Normally, big brands have already dominated in the leading 10 search results for high-volume keywords. If you are new on the internet and trying to go after the same keywords, it will be extremely difficult.
Normally, the greater the search volume, the higher the competition and effort needed to accomplish organic ranking success. Go too low, though, and you risk not drawing any searchers to your website. Oftentimes, it might be most advantageous to target extremely specific, lower competition search terms. In SEO, we call those long-tail keywords
Discover long-tail keywords.
Often, it is a mistake to target broad niche keywords like make money online, or weight loss, etc. Rather, we should target long-tail keywords which get less search traffic, but there is less competitors too. For that reason it is much easier for you to rank on those keywords.
Furthermore, long-tail keywords even have a higher conversion value, as they focus more on a specific item or niche. As the name says, long-tail keyword frequently is longer. If your main keyword is “fat loss”, a long-tail keyword could be “fat loss in 30 days” or “fat loss after giving birth”, etc. Long-tail keywords can also help you develop a correct website structure later.
Examine the competitors
Whether you must pursue long-tail keywords mainly depends upon your competitors. If the competition in your niche is high, you will have a hard time ranking on competitive terms. Google the keywords that came out of your keyword research. Explore the search engine result page (SERP). These are the websites that you are competing with. Are they autoirity sites? Do they have high domain authority? How many backlinks do they have already?
Spy on the contents of top ranking websites. If your competitors has bad contents that are not SEO optimized, you might have a chance to outrank them! Also, take a look at advertisements in Google. Are there any? If you have a Google Ads account you can inspect the pay-per-click. Search terms that have a high pay-per-click are usually likewise harder to rank for in the organic results. Record the results of your keyword research in spreadsheet for later reference as you create more blog posts.