How To Do Keyword Research

how to do keyword research

  What Is Keyword Research? Keyword research is the procedure of finding and evaluating search terms that people enter into search engines with the objective of using that information for a specific function, often for SEO or marketing. Keyword research can reveal what questions people are searching, their ranking difficulty, and more. Why Is Keyword […]

Why Is Sales Funnel Important

why is sales funnel important

  What is a sales funnel? A sales funnel is a model for visualizing every phase in the consumer buying journey, from the time prospects discover a product to the minute they buy. The top of the funnel represents ‘awareness,’ when prospects find a product, while the bottom represents the ‘decision,’ when potential customers convert […]