What is email marketing
Email marketing is a kind of direct marketing that involves companies sending out promotional messages by means of electronic mail to a group of potential customers. It is extensively used as an efficient and cost-efficient method for new consumer acquisition, building brand name awareness, and increasing product sales, along with cultivating trust and commitment between a company and its customers.
Marketing your product and services by email can be a quick, flexible and economical method of reaching new leads and existing customers.
Email marketing enables you to create targeted and personalised messages. This helps to develop better relationships with your consumers. It can also improve response rates to your direct marketing campaigns
However, it is important not to overuse email marketing. Receiving marketing emails can aggravate people if it is irrelevant and too often.
The following are data to back up the benefits of email marketing.
– 91 percent of US grownups like to receive marketing emails from business they work with (MarketingSherpa).
– Email is nearly 40 times more effective than Facebook and Twitter combined in getting new leads. (McKinsey).
– 80 percent of professionals say that email marketing drives client acquisition and retention. (eMarketer).
– Email marketing is better than social media marketing when driving sales. (Optinmonster).
Top 9 benefits of email marketing.
1. Targeted and personalized content.
No one wants to read an email that sounds like it was just blasted out to a group of people. Email marketing allows you to segment your customers into various lists based on their preferences to reveive highly targeted content or offers. From crafting the best email titles to images that resonate with your customer, and important information that helps your audience, email is the perfect channel to deliver those personalized messages.
2. Develop credibility.
Emails from an unknown sender or with a meaningless subject line can seem like spam. It simply feels off, and customers often just delete these e-mails.
For some consumers, an emoji will make them click and enjoy. For others, the nonsense subject line might make them quickly go hunting for the unsubscribe link. You have to tailor your message according to what your readers want. Knowing your readers’ interests and needs gets your email read, instead of going to the spam folder.
Building a double-optin email list guarantees that a subscriber understands which e-mails they are signing up for, and how often they will be receiving e-mails from you.
3. Better brand recognition.
Do people actually recognize your brand name?
With email marketing, you can include your brand in each email. However brand name recognition exceeds design. By consistently providing important content to your audience, they will begin to recognize your brand, and even eager to receive your e-mails.
You can even use your emails to get customer feedback about your business. Are consumers delighted with the product or services you are offering? Do they want to know more about your company?
Use a survey or start a discussion on social media. Once you get them involved in the conversation, you will know exactly what type of contents you should include in your emails.
4. Increase sales.
According to a report from the Direct Marketing Association, 66 percent of customers have actually made a purchase online due to an email marketing message.
By promoting your company through email marketing, it gives your audience the chance to purchase right from their mobile phone or laptop computer.
Email marketing can be used to promote to potential prospects, boost sales, upsell to existing customers, and even retarget consumers that have not purchased from you. The more appropriate and targeted your email message is, the more likely the reader will take an action.
5. More powerful customer relationships.
Email marketing can help to build customer relationships by providing them with information they want straight into their inbox regularly. When you can make your audience’s lives better with helpful suggestions, they will start to know and trust you. Eventually they will buy from you.
6. Balance your time and budget.
While big companies can affort expensive pay advertising during the Super Bowl, small businesses normally do not have that budget.
The expenses with email marketing are extremely low.
In additional, email marketing can be put on auto-pilot, yet remain personalized and targeted towards your subscribers.
7. Report data helps you to pinpoint what works.
In today’s digital era, we are less patient than ever. When people see your email in their inbox, depending on how well the “From” name and subject line resonate, they decide whether to open the email or ignore it in the first 1 or 2 seconds. Good open rates mean that your customers recognize and trust your brand enough to want to hear from you.
The email click-through-rate (CTR) gives you a clear idea of how many clients took the time to go through your email and click on the links within.
After a customer has clicked through your email, your next goal is to get them to convert and follow through the actions that your email wants them to do. Your email conversion rates are a crucial metric to track, since they tell you how well the call-to-action in your email has carried out.
8. Increase traffic to your website.
Emails are a fantastic method to get clients to visit your website. You can include links to your website in your email.
9. Gain authority.
Every business wants to be the authority in your industry.
Your consumers have actually opted in for your marketing newsletters because they trust you and want to hear from you. When you become an authority in your niche, people would love to get your emails.